INDUSTRY: Brand identity, visual language.
CLIENT: Rhea
YEAR: 2024
A supplement brand designed to be felt, not just seen
Overview
Rhea is a health and lifestyle brand selling nutritional supplements, built around the idea that wellness is something you feel, not something you achieve. Named after the Greek Titan associated with earth and quiet endurance, the brand was designed to carry that same quality: present without being loud, credible without being clinical.
I developed the full brand identity: logo system and mark, visual language, color palette, typography, photography direction, and physical brand applications.
The challenge
Supplements is a saturated, loud market.
The two dominant aesthetics are either clinical- clean whites, scientific language, trust-by-sterility, or aspirational- transformation promises, high-performance imagery, before-and-after energy.
Rhea needed a third path: intimate, honest, and designed around the person rather than the product claim.
The Concept
The idea is simple: connection.
To the body, to the ground, to the moment, to sensations. The supplements exist to help people feel their lives more fully, and the brand needed to carry that same quality, present, grounded, and directly in contact with what's real.
This shaped the photography direction: skin, light, texture, unhurried moments. No models performing wellness. Just the quiet, physical experience of being in your own body. The visual language follows the same logic, clear shapes, no decorative noise.
Design System
Colors
Logo
Fonts
Pale Green
#D4FF93
C: 0.16 M: 0.00 Y: 0.43 K: 0.00
r: 212 g: 255 b: 147
Sandstone
#D8C3A5
C: 0.00 M: 0.10 Y: 0.28 K: 0.15
r: 216 g: 195 b: 165
Soft Almond
#EBDDD3
C: 0.00 M: 0.06 Y: 0.10 K: 0.08
r: 235 g: 221 b: 211
Ivory White
#F8F4E3
C:0.00 M:0.02 Y:0.08 K:0.03
r: 248 g: 244 b: 227
Light Gray
#F5F5F5
C:0.00 M:0.00 Y:0.00 K:0.04
r: 245 g: 245 b: 245
Pale Blue
#B5D2E9
C:0.21 M:0.06 Y:0.00 K:0.09
r: 181 g: 210 b: 233
//ArbelHagilda
Header
//Montserrat
Header2
//Almoni
Body text
20px light
30px light
15px light
Symbol
![TOP 7 UNIQUE EXPERIENCES IN CASABLANCA, MOROCCO [THINGS TO DO] 1.png](https://static.wixstatic.com/media/4b1737_e171305aa00a4a85ae4363f30c26c617~mv2.png/v1/fill/w_676,h_1081,al_c,q_90,enc_auto/TOP%207%20UNIQUE%20EXPERIENCES%20IN%20CASABLANCA%2C%20MOROCCO%20%5BTHINGS%20TO%20DO%5D%201.png)
Product Visual Language
Packaging
