alter studio | Hadar Hanuka protfolio

INDUSTRY: Brand identity, visual language, and social media design

CLIENT: Alter World Studios

YEAR: 2024

Branding for the studio that gives gaming brands a heartbeat

Overview

Alter World Studios is a 3D animation and post-production studio specializing in gaming and tech brands. They needed a visual identity that could hold its own against studios three times their size, something that announced their capabilities before anyone clicked a link.

I redesigned their full brand book from the ground up, logo system, color palette, typography, social media templates, and the design language that holds it all together.

The challenge

Alter World operates in a market where first impressions are everything.

Their competitors are larger, more established, and immediately recognizable in the visual language of the industry.

The brief was not to look like them. It was to look undeniable. A small studio cannot win on scale. It can win on clarity of identity, on a visual language so specific and confident that it becomes impossible to scroll past. That was the direction.

The Concept

The brand line: "Creative Hackers, World Builders, Emotion Makers", gave the concept its bones.

Alter World are builders who work across animation, gaming, advertising, and AI, and who bring a human, playful energy to technical and often sterile industries.

The visual identity needed to reflect exactly that: electric, alive, and a little bit rebellious. The design direction leans into the world they build rather than the studio that builds it. Bold, neon, and unapologetically digital- a visual language that sits at the intersection of gaming culture and motion design, and does not ask permission to be noticed.