A moment-first wine experience
INDUSTRY: Sensory installation, UX UI design, and interactive wine experience
CLIENT: Final Project course
YEAR: 2025
Overview
Momento is a moment first wine experience that turns wine selection into an immersive sensory journey. Visitors choose a life moment on an iPad, then watch it come to life across a projection mapped wine wall and a physical bottle display, guiding them toward a wine that fits the atmosphere. I led the end to end design across the spatial visual system, interaction flow, and digital interfaces, including the motion language and LED label translations.
The challenge
Wine perception is shaped by context
Momento began as a seminar research exploring how personal experiences influence wine perception and preference. Research shows that wine is a subjective experience, shaped by context such as expectations, sensory environment, mood, and individual differences.
What if wine was chosen by moments, not by technical knowledge?
The Concept
Choosing wine through moments
Momento is built around a curated set of six life moments. Each moment represents a familiar situation most people can easily imagine themselves in. The moments were intentionally chosen to remain open to personal interpretation rather than prescriptive.
Each moment functions as an entry point into the experience. Rather than asking users to describe flavors, preferences, or technical knowledge, Momento invites them to choose a moment they want to experience.
The Experience
Turning wine selection into a sensory journey
Momento is a physical, immersive wine experience that helps visitors choose wine through atmosphere rather than explanation. Inside the winery’s visitor center, moments are translated into light, motion, sound, and imagery, allowing each visitor to sense which wine fits their current state of mind.
The Interaction Flow
From introduction to selection to experience
Step 01
Introduction
The experience opens on an iPad with a short introduction to the winery and the Momento concept. This moment sets the tone and invites visitors into a slower, more sensory way of choosing wine.
Step 02
Selecting a moment
Visitors are presented with six moments, shown only by name and a short animated visual. Each animation captures the atmosphere of the moment, keeping the choice intuitive and open.
Step 03
The wall comes to life
Once a moment is selected, the experience moves into the physical space. The chosen moment is projected onto the wine wall, transforming it through motion, light, sound, and imagery.
Step 04
The wine series
As the moment unfolds on the wine wall, its matching wine is physically present in the space. The bottle becomes part of the experience, not a separate decision.
Step 05
Exploring or continuing
At the same time, additional information about the selected moment and its matching wine opens on the iPad. From here, visitors can either move forward to a mobile interface on their phone to purchase the wine, or return to the selection screen and explore another moment.Each new selection reshapes the projection on the wall, encouraging exploration before making a final choice.
From Moments to Wine
Translating moments into wine choices
Once the moments were defined, the challenge was translating each emotional situation into a wine that feels natural and believable. Rather than inventing new wines, the process focused on aligning existing styles, regions, grape varieties, and pairings with the atmosphere of each moment. Emotion leads the choice, supported by professional wine research that ensures credibility behind every bottle.
Design Focus
A visual system built to support intuitive decision-making
Momento’s visual system is built around clarity through structure and repetition. The space supports intuitive navigation, allowing visitors to move at their own pace while maintaining focus and continuity between the interface and the moment.
Circular forms became the central visual motif, rooted in the physical language of wine and applied consistently across all touchpoints of the experience. This shared language connects all layers into one cohesive system.
Digital
Interfaces as part of the space
The digital interfaces were designed as a continuation of the physical space, not as a separate screen-based experience. Using the same visual language and pacing, the interfaces support intuitive interaction while keeping the focus on the moment unfolding in the space.
LED Labels
Small scale, same language
The visual language of each moment was reduced to a simple pixel composition, preserving its character while remaining clear, readable, and consistent across the system.
